On Friday, 30 October 2015 the Bags-of-Love Christmas 2015 campaign was launched by Executive Mayor, Nicolette Botha-Guthrie, at a ceremony held at the Overstrand Municipality office.
Soon after taking office in 2010, the Mayor became the patron of the Campaign which marks its tenth anniversary this year. The endeavour takes place annually and is aimed at distributing bags made up of essential grocery items, supplemented by additional Christmas treats, to needy families in our communities.
Interest and support has grown steadily over the years to the point where a total of 1700 bags were filled and distributed to those identified in Hermanus, Zwelihle, Mount Pleasant, Hawston, Stanford and Gansbaai during the 2014 campaign. This number is expected to increase exponentially this year with an appeal once again being put to the business sector, churches, NGO’s, municipal staff and individuals to donate to this worthy cause. As before, the media are on board and will promote the Bags-of-Love Campaign through all available channels, i.e. local newspapers and radio stations. Readers and listeners are advised to be on the lookout for the advertisements and broadcasts which will be flighted shortly.
The Mayor has further posed a challenge to businesses and interested parties to meet or better the number of bags donated by their peers. Botha-Guthrie said, “Let us up the ante this year. For instance if I donate 5 bags, I will challenge my fellow councillors to either meet that amount or to better it. I urge all those who can, to do the same. In this way we can meet the needs of even more families in dire straits and hopefully this Christmas won’t be as bleak for them. Come on Overstrand, let us all do our bit and bring some early Christmas cheer to those in need.”
The bags are filled at a cost of R121-00 and are available, ready packed, at Spar supermarkets in Eastcliff, Kleinmond and Gansbaai.
For more information on the Campaign, joint convenors Des Collins and Terry McCarthy are contactable on cell numbers 082 824 1058 and 083 255 8614 respectively.